What's Wrong With My Article? How to Get Your Article Published and Grow Your Business
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What's Wrong With My Article? How to Get Your Article Published and Grow
I have reviewed thousands of articles written by marketers hoping to promote
their websites, products, affiliate programs, and e-books. While most of the
articles are useful, all too many are not worth the paper they're printed on
(and that's saying a lot in the electronic age!) Are you making the same
In this article you will discover the simple, common sense techniques that
will get your article accepted by article banks, approved by newsletter editors,
and published in some of the largest ezines online.
I'll show you how to increase your "article-submitted-to-published"
conversion ratio and draw readers over to your site by improving your
~Offer Valuable Content~
This, of course, is paramount to
your success, so it's first on the list. Share your knowledge of the topic, and
don't be stingy about it. If you include tips, tricks, and helpful information,
you'll get more editors to publish your article. They need content to keep their
existing subscribers loyal, attract new subscribers, and earn them some
What content do they want? Readers want to read about topics of interest, and
learn from your experience and insight. Tell a story, explain how things work,
offer examples because that's the way people learn. Once you give them some
interesting information, they'll visit your website to learn more from you.
Because they already trust you, they'll visit your site pre-qualified and open
to an offer. This is the best kind of web visitor.
Valuable content will improve your "newsletter-reader-to-qualified-visitor"
If you submit a sales letter, there isn't a
newsletter editor on the planet who will publish it. After all, they have a
newsletter that reaches thousands, maybe tens of thousands, of targeted, double
opt-in subscribers. If you want them to publish your blatant advertising, you'll
have to buy an ad.
Think about the article banks. Why would such article repositories as
www.eBusiness-Articles.com or www.Healthy-Articles.com want to clutter up their
directories with advertising sales letters? They want original, valuable
content, because they serve newsletter editors and publishers. If the content
doesn't draw the interest of their audience (editors) the repositories don't
Sales letters will hurt (maybe eliminate) your
"article-submitted-to-published" conversion ratio.
~Use Product Placement~
I know, I know, the only reason
you're writing articles is to increase your sales, and I just told you not to
sell. Don't fret - there's a way to successfully sell your company within your
article without submitting a blatant sales letter.
Hollywood producers incorporate products into their movies. Would you pay to
see a movie about the features and benefits of Coca-Cola? Probably not. Would
you watch a movie with Tom Cruise chasing bad guys? A lot of people will.
No one complains when he drinks a Coke while contemplating his next move. No
one minds when screeches past a Coca Cola truck during the high-speed chase. And
at the end, when gets the girl while standing in front of a Coca-Cola display,
does that bother you? No, of course not, because none of those things took away
from the plot of the movie. The story was interesting. Coca Cola spends millions
on product placement every year, because they've learned that when movie goers
enjoy the movie, Coke sales go up.
Do the same in your article. Use your business as the basis for a story you
tell. Use your product as an example. Use one of your customers as a case study
explaining your point. One of the authors at ArticleMarketer.com took this
advice and wrote an article to submit through our service. When publishers read
his article they ?
See what I just did there? Now you're just a little disappointed that I
didn't finish the story, aren't you? Do that in your article. Engage your
readers, involve them in the story, make them want more.
Product placement will improve your "newsletter-reader-to-qualified-visitor"
You must follow the rules and
guidelines listed by each newsletter, article site and publisher on your list.
The formatting of your article can have a tremendous impact on whether or not it
gets published. Each publisher has different requirements, so read the
guidelines and submit accordingly.
At Article Marketer, we submit articles to a wide variety of article
repositories, newsletter editors and email distribution groups for authors
around the world. We've made hundreds of thousands of successful article
submissions, but before we could launch our service, we had to evaluate the
submission criteria of each publisher, repository and article site on our long
distribution list. Here's some of what we found:
Most sites don't want HTML. Others allow an anchor tag, but no formatting
tags. Some publishers want articles with 60 character lines, with a hard break
at the end of each line. Others will reject an article with 60 character lines,
preferring automatic word wrap. Others want 65 character lines. One wants an 80
Some don't want your copyright and personal information at the top of the
article. They also don't want you to repeat the article title or your byline in
the article body. Others require it there.
Keep in mind that the first few lines of an article (following the headline)
are key to capturing a reader's attention. Depending on the submission site,
they'll format your article with copyright and reprint rights, without
squandering the "prime real estate" on copyright, reprint rules, and other
stuff. If a reader doesn't get pulled into your article, your resource box can't
deliver traffic to you. Then what's the point?
Following the submission guidelines will increase your
"article-submitted-to-published" conversion ratio.
~A Powerful Call to Action~
Every article should end with
a distinct and powerful call to action. I've seen authors who try to cram every
site they know into their resource box. This is a waste of time, and it confuses
Imagine if you're reading an article about how to whiten your teeth. The
article is well written and you start thinking to yourself "Hey, this author
knows his stuff!". When you get to the end and you see a link to whiter teeth
dot com, you'll probably visit. However, if the whiter teeth link is stacked on
top of clean fuel dot com and marketing stuff dot com, a confused reader will
not click at all. Talk directly to your qualified audience about your topic and
send them to a specific site, then watch as your sales go up.
Focusing your call to action will improve your
"newsletter-reader-to-qualified-visitor" conversion ratio.
~It's An Article, Not a Letter~
Many authors make the
mistake of thinking of their article as a personal missive to the reader. A
personal voice is terrific, just remember that you're writing an article, not a
letter to a friend. Articles in Time Magazine never end with:
While it is true that some authors will sign off with a trademark tagline,
that tagline is incorporated into their article, and it's never followed by a
signature. Besides that, a signature isn't a powerful way to close your article.
Use a powerful call to action.
Avoiding the look of a personal letter will increase your
~Don't Change the Title and Resubmit~
If there's one
thing that an editor hates more than anything, it's to get the same article
multiple times. I know that there are people telling you to resubmit your
articles with new titles, because the headline is important. While I don't deny
the importance of a good headline, just putting a new headline on an old article
is a really bad idea.
Christopher Knight at http://www.ezinearticles.com tells me that the surest
way for an author to get penalized is to submit the same article multiple times
with different titles.
If you want to try different titles, also rework the article. There's no
reason you can't write several articles on the same topic. Just make each
unique. The more articles you write in your subject area, the more you are seen
as an expert in that area.
Writing multiple unique articles in a given subject will improve both your
"article-submitted-to-published" and your
~Use Pre-Written Articles to Your Advantage~
many places that will give you articles to publish as your own. While publishing
this content on your own website is perfectly fine, submitting it to editors and
publishers all around the net is a waste of time.
Think of it like the hoaxes that are passed around the net. How many times
did you get the one about Bill Gates paying a nickel for each email? How long
after that did you tire of receiving it? And how long after that did you start
getting really annoyed at receiving it? Editors get a lot of articles ? and
they've seen the free reprint articles more than they'd care to remember.
If you want to submit these articles to editors, you can, but you need to
know a trick. Use them as a foundation for your own work. Add your own personal
spin to each one. Change it around, add your own personal flair, make it your
own. Incorporate your insight and your expertise. Then it will truly be your
Making the article your own will improve your
~Use a Spell Checker~
If I had a nickle for every time a authr maked a grimmatical or speeling
error, I could retire. Every word processor has a spell checker (mine just went
crazy after that last sentence!) and if English isn't your primary language,
have it reviewed by a native English speaker. You're trying to establish
credibility, and using "your" instead of "you're" or "there" instead of
"they're" blows your whole image.
Using a spell checker and having someone proofread your work will improve
your "article-submitted-to-published" ratio.
~Address the Promise of the Title~
If your title is, "How
to Bake Cookies" then a reader had better have the basics down at the end of
your article. No, you don't have to turn her into the next Mrs. Fields, (after
all, it's just an article, not a graduate study program) but a reader should be
able to finish your article with a decent approach to the baking of a cookie.
She'll know about cooking times and required utensils and where to find recipes,
or whatever else goes into the basics of cookie baking. You're the expert, give
her what she needs based on your title.
Every article should end with a strong
conclusion, one that leads to your resource box. Your article is being reviewed
by real people, who have real standards for publishing. If you follow the tips
in this article, you'll get better results from your article marketing campaign,
you will get your article approved at most article sites and find it published
in the larger ezines.
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