by Chris Ellington

As a marketer, your goal is to reach your prospective customers. You strive to deliver a message that will help make a sale or get a new subscriber. When you submit articles, you achieve those objectives. The process sweeping the internet is called “article marketing”.

Article marketing allows you to become known, build credibility, and establish a relationship with your target audience using the web sites they are already visiting. There is no need to waste your time, effort or money marketing to a general, untargeted audience.

Speak directly to a specific audience who is already showing an interest in what you have to offer. Post your articles in the newsletters that your target audience subscribes to. Get your articles published on the websites that they are visiting. Have your words included in the RSS feeds of the most popular sites on the net. Article marketing lets you speak directly to your perfect customer.

Here are eight extraordinarily powerful results of submitting articles to newsletters and content rich websites:

Create More Business

When your articles appear in newsletters and content rich newsletters, a targeted audience reads them. A large percentage of your potential target audience has never heard of your website. You create more business for yourself by providing content that inspires action.

Generate More Traffic

When your readers are inspired to action, the action they take is to visit your website, where you have more opportunities to make offers, collect email addresses, and get sales. The cornerstone of success with internet marketing is get more visitors to show up at your site.

Improve Your Conversions

When more visitors show up at your site, they are already feeling good about you, your approach, and your solution to their problem because they have read your articles. Ken Evoy calls these visitors “pre-sold” and says that compared to “cold visitors”, these people are much more likely to join your mailing list, subscribe to your newsletter, or buy from you. And why do these people show up? Because they found your link on popular sites around the net.

Increase Inbound Links

Every time your articles appear on popular sites around the net, they carry a link to your website. When your article is reprinted, you get another link directly to your site from a relevant source. No more begging webmasters for reciprocal links, no more monitoring web links. You provide content and the popular websites around the net publish more links to your site.

Increase Your Page Rank

Links from popular website sites, especially sites closely aligned with yours, are viewed by Google as “highly relevant”. More relevant links result in a Page Rank increase for your site. Your articles give the largest, most popular sites in your industry a reason to link to you. The more relevant links you have, the higher your Page Rank

Get Better Search Listings

According to Google, “Page Rank provides the basis for all of our web search tools.” So the bigger your site’s Page Rank, the higher your site will appear on search engine results pages. Having your page show up in the top 10 of keyword search results dramatically improves your traffic and increases your site’s credibility.

Become a Recognized Expert

Increased credibility is a tremendous factor in converting traffic to sales. When the most popular sites in your industry publish your articles, you become known as an expert in your field. Your website gains both credibility and stature. Customers start coming to you, instead of you chasing them down. The more often your knowledge and expertise is demonstrated to a potential customer, the more they’ll trust you, and the more they’ll buy from you. Submit articles today and gain that expert status.

Grow Your Affiliate Income

Expert status is one of the prime factors that turn ordinary affiliates into Super Affiliates. As you become a recognized expert, more people believe in (and act on) your recommendations. When they act on your recommendations, your affiliate income soars. It all starts with submitting your first article.

Chris Ellington gives effective and easy to implement marketing strategies to internet marketers, small business owners and home business entrepreneurs.
His Article Marketer site is a favorite of internet marketers around the world.
www.articlemarketer.com

Article Source: Article-Buzz.com

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by Hege Crowton

When first getting into article marketing many of you will find out that coming up with good content for an article can at times be quite challenging but this is just the first step of getting your article viewed by people. After you have finally been able to get your article written then comes the task of getting it approved by all the directories you want to submit your article too.

This in itself can prove to be very frustrating since directories all have their own rules on what types of articles they are willing to approve. It is not the content they will have a problem with rather the way you have put the article together. Some directories will accept things that others disapprove of. Over the last few years I have been able to come up with some sort of standard for my articles which seem to be acceptable for the majority of directories.

The first problem you may run into when submitting your article is the title, or head line as it is also called. What is the proper way of writing a title? Unfortunately the directories can’t seem to agree on this and as you will see, some of them want the title written in all capital letters while others prefers it written in small letters. What is a writer to do? Well what I did was to make the first letter of each word capital and believe it or not, they are all accepting it.

The next big thing is to make sure you do not write your article as an advertisement. Stay away from words like “I” and “me”. It is preferred that an article is written in third person. Another thing which is often a reason to decline your article is if you put your URL in the article itself. Most article directories has a special place for this called a resource box and within this you may talk about yourself. Therefore I never include any links or URL’s in my articles.

Yet another issue you may come across is the length of your article. Although I have never had an article declined because it was too long, I have had them declined for being too short. A good measurement to go by in order to make sure your article will be submitted is to never keep it less than 400 words. There are many people out there who write great long articles but in general people tend to just skim thru such articles. An ideal length of articles, from what I have seen, is around 6-700 words.

One more last thing and that is about paragraphs. Most people like to put spaces between each paragraph and that is great because that is what I do too, but what do you consider a paragraph? What many people do is that they put a space after each second line and this is something that many directories consider “hard line breaks” and that is unacceptable. Make it a rule to make a paragraph at least 4-5 lines and then put a space, just like I have done in this article.

Following these few, simple guide lines should help you get your articles submitted to the various article directories out there. These are only suggestions but after all I have done this for a few years now and I can not remember the last time I had an article declined.

Hege Crowton has established her self as an expert copywriter.

www.EzineCrow.com
www.DaveCrowton.com

Copyright 2006 http://www.SubmitContent.com

Article Source: Article-Buzz.com

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by Anthony Kristovich III

Starting out with a new site can be a daunting task. There are literally millions and millions of websites. Only 5% of websites don’t fail. Advertising costs money, which a new site doesn’t always have to spare. So what is there to do to get people to find the site?

Write Articles.
Writing articles is one of the best-working methods of getting a site’s presence known. Search engines find the backlinks in your resource box of articles and can find your site easily. People read what you have to write and visit your site to find out more. Sometimes articles even get picked up in newsletters or ezines, giving even more coverage.

Most articles tend to be 400-1200 words. Your article should have something to say, or a point to make. Remember, you should be giving your reader good information they want, not a press release and don’t self-promote. If you write well on your topic and give good information, you only stand to gain.

There are 3 big things you get from writing articles, which are to mark you as an expert, giving you quality backlinks, and the traffic you get from people reading the articles are already interested in your topic, making them extremely targeted.

EXPERT
You mark yourself as an expert when you write articles. You are giving out free information of use to readers. Readers in general will find all of the articles you have written and come to see you as an expert due to your vast knowledge in your topic.

BACKLINKS
You get high-quality backlinks to your website from the resource box of wherever your articles are on the internet. Search engines will see this and you are getting great on-topic backlinks that are now and will always be great for your link popularity.

HIGHLY-TARGETED TRAFFIC
The readers that are reading your articles are already interested in the topic and are trying to find out even more information. This means you have a highly-targeted audience right from the beginning and it is likely many readers will follow the link to your website to find out more.

Writing articles is one of the best ways to market your website there is. You get to share information with your potential visitors, and in the process get great backlinks which are always a huge part of increase your position in the search engines. You can in fact write your own success story, literally. The price … FREE.

Tony Kristovich is the owner of EZLinksystem.com, a link exchange website where you can register for free to exchange links with other webmasters like you.

Article Source: Article-Buzz.com

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