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Nathan Lewis's Articles in PPC Advertising

  • Better Conversion Rates Without Google AdWords
    For many business people new to the Internet and search engine marketing they see their only option to draw pre-qualified traffic is through pay-per-click advertising such as Google AdWords. This can be a very expensive way to attract a crowd of people. Some people spend their entire marketing budget on this method of bringing visitors to their site. Instead, these new website owners should look to their reporting software to see where their buyers are coming from. Their best source of buyers may not be their pay-per-click campaigns.
  • What to Know Before you go with Google AdWords
    Pre-qualified visitors are what website owners are looking for. Attracting these visitors is also the hardest thing to do. For many website owners they will spend their entire marketing budget on Google AdWords or other similar programs in a vain attempt to attract buyers. However, unless you have a huge budget to attract hundreds of buyers you may simply be throwing away your money on pay-per-click or cost-per-click advertising. Before you go down the road of AdWords or any of these types of programs you should do the math to see if this will actually help your business. Here are some questions you need to answer before using a pay-per-click type of program.


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