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Nathan Lewis's Articles

  • How Much Training do you Need on your New Computer System
    I am still amazed by business owners who are wanting, even asking to pay for training on their new computer and point of sale systems. I am not talking about $25 - $50 per hour here. I am talking 8-hour days at $750 per day. That equates to thousands of dollars in just a few days. How does this make sense? Read on and you will find out that it does not make any sense at all.
  • Managing a Profitable Business During Harsh Economic Times
    During harsh economic times it is the savvy businessman that not only survives but flourishes. Be smart in your purchases, keep your eyes on your money and market directly to your customer base to grow your business.
  • Be Smart when you buy Training for your new POS System
    Computerized point of sale systems have gotten much simpler to understand and use. It used to be that you had to pay for dozens of hours of training in order to use even the simplest system. I can remember just a few years ago you had to go to training for a week to understand a basic accounting software package. Now, you buy them off of the shelf at the local Wal-Mart and install the program yourself. Read how you can be smart with your next purchase of a point of sale system and how you may not need any training at all.
  • Doing Business during a Recession
    Tough economic times require business owners to get tough to survive. Spending money becomes tougher to do and you should start 2nd guessing every monetary decision to make sure before you spend. Here are some thoughts about what you can do to tighten your belt, get tough and get through the rough times ahead.
  • SEO on a Shoestring does Pay Off
    Are you one of the people who spends their entire marketing budget on search engine optimization? Are you one of the people who believes that the top rankings in search engines are only for the "big" sites? The Internet is the great equalizer for small to medium sized businesses. Here is a level playing field that can give the advantage to the little guy. Here is a place where a one person company can obtain the top ranking in the search engines ahead of all of the mega sites. Want to learn more?
  • Give a Spa Treatment Gift Basket for Valentine’s Day
    Valentine's Day is approaching. If you want a fresh idea over the old traditional dozen roses and a box of chocolates routine you should consider a gourmet gift basket. These baskets are specifically designed for gift giving and stand out as a gift with thought and meaning. These gift baskets will show that you truly care and are not just going through the motions of gift giving.
  • Be a Hero on Valentine’s Day
    As Valentine's Day approaches men will procrastinate, hesitate and wait until the last minute before deciding what to give their sweetheart. This inevitably ends up with a hurried trip to the grocery store for candy and a dozen roses. Stop the insanity and be different. Send a Valentine's Day gift basket instead and be a hero for a change.
  • Take a Picnic Basket when you go to Cade’s Cove
    Venture back to a simpler time. A time before television, radio or the automobile. A time when families ate, worked and lived together. A time when this country was young and unexplored. When you visit the Great Smokey National Park, you get a sense of this time. When you visit Cade's Cove you can see for yourself. Be sure to take along your picnic basket because you are going to want to take the time to relax and enjoy the peace and quiet this remote portion of the Smokey Mountains offers
  • Take a Picnic Basket to Truly Enjoy your Trip
    I am not being simply nostalgic. I am being practical. We can learn from our older generation and how they traveled before the days of fast food restaurants and towns along the interstates that cater to travelers. Think back to a time when families took a picnic basket with them on trips. Think back to a time when families picnicked at parks and rest stops along the road. Think of how much money they saved and how much more fun traveling was.
  • Niche Market Websites and Multiple Revenue Streams
    Too often we hear sales pitches from people trying to sell their latest scheme on how to get rich quick on the Internet. It seems to me that they only ones getting rich quick are the schemers and people selling their system. If you want sustainable long-term revenue you need to build a business. The way to do that is through multiple revenue streams and niche market websites.
  • Dominate the Competition with Niche Market Websites
    Niche market websites are small, yet powerful marketing tools that can dominate the competition. Properly optimized and filled with relevant content, a niche market website will obtain higher search engine rankings and more pre-qualified traffic than competitive mega sites. If you want to get rich, find yourself a niche.
  • Better Conversion Rates Without Google AdWords
    For many business people new to the Internet and search engine marketing they see their only option to draw pre-qualified traffic is through pay-per-click advertising such as Google AdWords. This can be a very expensive way to attract a crowd of people. Some people spend their entire marketing budget on this method of bringing visitors to their site. Instead, these new website owners should look to their reporting software to see where their buyers are coming from. Their best source of buyers may not be their pay-per-click campaigns.
  • Gain the Advantage Through Niche Market Websites
    Dominate the mega sites through a marketing technique that will make you the favored with the search engines. Capture visitors who are looking for a specific type of product and take business away from the other sites. Is this possible? Yes, through your niche market website. Your website can outrank the mega sites and gain a larger market share for your specific product or vertical market.
  • What to Know Before you go with Google AdWords
    Pre-qualified visitors are what website owners are looking for. Attracting these visitors is also the hardest thing to do. For many website owners they will spend their entire marketing budget on Google AdWords or other similar programs in a vain attempt to attract buyers. However, unless you have a huge budget to attract hundreds of buyers you may simply be throwing away your money on pay-per-click or cost-per-click advertising. Before you go down the road of AdWords or any of these types of programs you should do the math to see if this will actually help your business. Here are some questions you need to answer before using a pay-per-click type of program.
  • Take a Picnic Basket when you Vacation in Florida
    Dining out on vacation can be a huge expense for anyone. Proper planning and a picnic basket not only reduces your cost of eating out it also adds a whole new dimension to family dining. In Florida there are hundreds of miles of beach, hundreds of parks and more places to throw a picnic blanket than you can count. Read on to find out ways to picnic and dine outdoors and save money and have a better time while on vacation.
  • Keyword Phrases Help Optimize Landing Pages to Attract Buyers
    Landing pages are the great equalizer for the niche marketing website. Optimized landing pages will increase rankings, increase impressions on search engines and increase pre-qualified traffic. Landing pages are how the little guy goes up against the mega-sites and wins.

    Create optimized landing pages and win the battle of drawing pre-qualified visitors to your site.
  • 10 Questions to Ask Before You Spend Money on Seminars and Consultants
    We get blasted daily on television, radio and the web about the newest get-rich-quick scheme. If we will just sign up for their course, class or seminar and use their techniques we too will enjoy the wonderful lifestyle they do. (Now comes the picture of the big home on the ocean and the fancy cars) Have you ever wanted to ask, "If your scheme is so wonderful why aren't you still doing it?" This article raises this question along with 9 others that you should consider giving them your money.
  • Landing Pages Increase Conversions
    Landing pages sell. It is as simple as that. Landing pages bring qualified, targeted and focused visitors to your site. Optimizing landing pages to answer key visitor questions will pre-qualify the visitor and make them want to come to your site. Providing answers through landing pages might be the thing that puts your site at the top of the search engine results.
  • Buying Online is the Perfect Solution for Long-Distance Gift Giving
    Families are expanding from their childhood homes and growing internationally. Holiday gift giving is becoming more difficult as the distances continue to grow. The solution many people have found is buying gifts online and having them shipped directly to their loved ones. Online gift buying is becoming the perfect solution for these long-distance families.
  • Use Paid Search Results To Guide Your Site Optimization Plan
    Paid search results are a vital part of any start-up website marketing plan. These paid listings can be the main source of targeted visitors to a site for the first several months after launch. To some website owners these clicks can be so much more than money that is paid for visitors. Smart website owners and marketing gurus take the data from the pay-per-click reports and form website optimization plans to dramatically raise organic search results.
  • Small Business Owners - Expand Your Mind and Expand Your Reach
    Over the past several years it has become harder and harder to compete with the big retailers. They have huge advertising budgets and sometimes even bigger stores. How are small to medium size businesses to compete and stay in business? Go where there is an even playing field. Compete with them in an area where you can actually play and win.
  • Wedding and Shower Gift Baskets - A Gift of Distinction
    Weddings and showers sometimes pose a problem deciding on the right gift. You want your gift to have meaning but you don't want to spend days looking all over the mall for the perfect gift. Gift baskets are the solution to your problem.
  • Spa Gift Baskets Are Not Just For Mother’s Day
    Each of us have special people in our lives. Show them how special they are with a spa gift basket filled with scented bath beads, bath oils, scented candles and let them relax and take away the stress of the day.
  • Search Engine Optimization Tools For The Do-It-Yourselfer
    Spend money if you want to. For me, I am more than willing to use the free tools made available to me to improve my site's search engine rankings. In some cases, the search engine provides these tools at no charge simply to help in my efforts. Could these same tools help you?
  • Search Engine Optimization Without Spending A Dime
    Search engine optimization. Yes, it can be complex and it does take time. If you have the time, you truly can accomplish top rankings without paying a dime and without resulting to "black hat" tactics.
  • Take Care of Your Customer and Your Pocketbook Will Follow
    Don't step over a dollar in order to save a penny. Realize that working and spending advertising and marketing dollars to win over a customer is only the beginning. You now have to work to keep the customer base you have built and not let greed get in the way.


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