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Gregory Smyth's Articles in Internet Marketing

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  • Website Design Guidelines for Forms - Preventing Lost Conversions
    Oftentimes, website designers and internet consultancies assume that if someone has begun to fill out a form, they are certain to convert at some stage. In fact, web analytics research has shown that bad form design can affect not only those who want to convert, but scare away visitors before they've even checked out your offer. We outline the best practices for form designers.
  • How Visitors Experience Landing Page Website Design
    It is one thing to tell somebody to think about how their visitors will see things when they arrive at their site - and quite another to put that ideal into practice! An understanding of your audience is vital in all website design, and online marketing agencies know it is especially important for landing pages.
  • Internet Marketing Success - Laying the Groundwork for Great Landing Pages
    Just like many things in business (and indeed life!), making great landing pages is far more than the exciting, creative, interesting stages. The boring groundwork, though, is what makes the difference between a successful page and a waste of internet marketing time. We look at how to lay a solid foundation for your landing pages, by firstly defining a conversion scenario.
  • How to Design Forms that Convert for Web Marketing Success
    Forms are often one of the trickier aspects of website design. Anything that users interact with is much more likely to break or start acting up than the usual static page elements. However, most forms are the final endpoint before a customer converts. Online marketing agencies recommend paying attention to form design for internet marketing success. We look at why and how.
  • Landing Pages - A Crucial Part of Internet Marketing Success
    Every website is designed to create customer conversions, whether the specific action involved is purchasing a product, signing up for a newsletter, downloading a white paper, or making an enquiry. Landing pages facilitate the conversion process, and also overcome many of the dilemmas of website design. We look at why landing pages are necessary.
  • Website Design Guidelines for ROI - Use of Color
    Color is one of the most evocative and powerful tools in a website design arsenal. Suitable color schemes will speak to your target audience in a way that a thousand words can't - but when used improperly, colors will send your traffic straight for the little red X button. We look at which colors to use in your website design, depending on your unique web marketing strategy.
  • Internet Marketing - How To Handle Landing Page Error Messages Without Putting Off Customers
    Landing page design is one of the most critical factors in how your internet marketing spend converts to actual dollars. However, it is not all about photos, catchy and relevant headlines and use of color. The bones of a landing page, or the way it is built, have just as great a potential to make or break your web marketing strategy. We look at how successful sites handle landing page errors.
  • PPC Internet Marketing Campaigns - How to Determine Your Keywords
    Paid SEO marketing is a highly competitive industry, and one that only the most diligent players get ahead in. In this article, we look at how to select the best keywords for your PPC internet marketing campaign - the ones that not only drive traffic to your site, but get you the customers that will actually convert and better your web marketing strategy ROI.
  • PPC Internet Marketing Campaigns - Features, Benefits and Unique Selling Points
    Where the internet takes many of the traditional rules of marketing and turns them on their head, some of the old rules keep coming back, again and again. This is especially true if you are trying to increase search engine rankings and do SEO marketing through PPC campaigns. We look at the importance of knowing the features and benefits of your products to a good PPC campaign.
  • Using New Media and Web Analysis Tools
    Web 2.0 has been a revolution in so many areas of our lives, and savvy businesses are now learning how Web 2.0 is not just a socialization tool. We look at a one company's trip back to credibility after intense use of web analytics tools and internet marketing techniques within Web 2.0, as well as how other businesses are using the new concept of the internet.
  • Build on Your Search Engine Optimization Efforts with Online Branding
    The big names in the corporate world all have one thing in common - a big, bold and definitive brand. Online branding is equally as important as physical branding in today's era - e-commerce consulting firms and internet marketing strategists are now putting forward the ten 'new' rules of branding. We have a look at the new rules, and how they differ from conventional wisdom.
  • Search Engine Optimization - The Importance of Great Quality Content
    Gaining the top Google ranking is the holy grail of internet marketing services and businesses alike. The content on your web page and the time it has been around are more likely to deliver you good search engine optimization results in natural listings than any other web marketing strategy - we look at the content tricks that the busiest and best websites use.
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