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Gareth Parkin's Articles in Marketing

  • The Best Promotional Products For Your Business?
    When you want to order promotional products and promotional items for your business for organisation, the massive choices available can be downright overwhelming.
  • Promotional Items Entice Sponsors
    If you’ve ever run a conference, you know how expensive they can be.
  • Big Promotional Products Versus Small Promotional Products
    If you’d like to order promotional products for your company, you may quickly find yourself overwhelmed by the sheer number of choices available to you and your business.
  • Why Promotional Items Make Sales Soar
    There’s a lot of research to support the notion that promotional items and promotional products are one of the most effective forms of advertising and promoting your products available.
  • Branding Your Image with Promotional Products & Gifts
    Branding is one of the most visible concepts in today’s marketing world. Everything is about branding – literally. Your company’s brand is more than its name or its logo. It’s an amalgam of everything that’s visible about your company.
  • Five Ways to Boost Online Sales Using Promotional Products
    You may have heard that the best promotional products for online entrepreneurs are those that can be delivered electronically. People shopping online, the traditional wisdom goes, are an impatient lot. They want immediate gratification. That means that your online promotional products should be thos
  • Designing Promotional Product Strategies That Work
    When designing a new marketing plan involving promotional products or gifts, it’s important to plan out a strategy ahead of time. All too often, a business owner or marketing department latches on to the idea of giving away a gift as a promotion, but fails to do the planning that would build the pro
  • Desktop Branding With Printed Mouse Mats
    Branding is an important part of the way your company is represented. Bringing together a name, logo, and other essential information to create a recognizable brand is no easy task, but it is a crucial aspect of getting your business noticed and remembered.
  • Multi-Functional Pens For A Multi-Functional Business
    Multi-functional pens are a good addition to your business, especially if you have multi-functional businesses. If you sell a variety of products or services, then a multi-functional pen could be used to explain how your business works.
  • Choosing The Right Promotional Pen For Your Business
    As you can probably tell by now, there is a plethora of varieties of promotional pens that you can customize for your business. They range widely in price as well, which makes it easy to find the perfect promotional pen that fits your business and your budget.
  • Writing Your Own Business With Promotional Pens
    Promoting your business is extremely important and every business owner knows the importance of new, interesting and effective advertising and the impact it can have on business. By finding new and different ways to promote your business, you can put a whole new face on your company.
  • Promotional Pens - The Write Choice
    Stop what you are doing. Take a look around your desk – really look. Okay, now look again and count how many pens there are in your vicinity. Think about the last time you used a pen? Have you used one already today? Chances are, you have.
  • Fun Marketing Gifts For Summer Events And Festivals
    Marketing is all about getting exposure for your business. While it’s important to have an overall plan for marketing that includes marketing gifts and giveaways, summer is a good time to suspend a few of the rules and just get out there to have some fun.
  • Warm Weather Marketing Gifts
    Promoting your business with marketing gifts and promotional items is a year round effort, but the warm weather brings out so many new options for reminding your customers and target markets of your name and presence, that warm weather marketing gifts deserve a special mention.
  • Using Marketing Gifts To Market Your Small Business
    Marketing your small business can be a challenge. Advertising is often prohibitively expensive, and doesn’t always deliver the results that you want. There are other ways – better ways – to market and publicize your small business.
  • Stand Out Or Stand Down Picking A Printed Pen That Will Publicize Your Business
    Have you ever heard the saying “needle in a haystack”? If that needle was brightly colored or could stand out, you’d be able to find it quickly. Your promotional printed pen needs to stand out, otherwise your potential customers will see your pen as just another cheap gimmick.
  • Using Metal Pens To Promote Your Business
    When it comes to promoting your business, you want to do it fast, you want to do it well, and you want it to be effective without costing you an arm and a leg.
  • Cheap or Chic? Choosing The Right Promotional Pens
    Promoting your business means more than business cards and phone book advertisements. You need a promotional item or gift that will remind consumers you have something they want. One of the most effective and least expensive products that meet this need are promotional pens.
  • Novel Idea - Novelty Pens
    Trade show swag usually includes a few pads of Post-Its, maybe a coffee mug and a hundred pens. When you choose novelty plastic pens for your promotions, you can stand out in the sea of pens and pencils. I
  • Calculate Your Profits With Calculator And Mouse Mat Combos
    Calculator mouse mats can create buzz at trade shows and can steer plenty of customers your way as the mat is used day in and day out. So why are so few companies choosing calculator mouse mats as their preferred promotional item?
  • Printed Umbrellas Provide The Promotional Edge
    For a generous and thoughtful corporate gift, your business may wish to think about promotional, printed umbrellas.
  • Don't Forget Conference Folders
    Is your business holding a customer business meeting, seminar, or trade show in the near future? If so, it may be wise to consider promotional conference folders to not only keep the agenda and informational papers together, but as a business gift giveaway.
  • Promotional Conference Bags And Carrier Bags
    If you’re looking for a conference or event giveaway that will be useful and effective in getting you the exposure that you need, conference bags and carrier bags for conference and event items might be the perfect answer. Several years ago, I attended a local event.
  • Conference Bags Aren't Just For Conferences
    If you’re looking for a classy, high value incentive for your employees or a different type of marketing gift for your clients, then why not consider imprinted promotional conference bags.
  • The Importance Of Display For Your Promotional Products
    Promotional products are a great way to get your company name out to the attendees of a conference or trade show if you do it correctly.
  • Take Full Advantage Of Your Promotional Products
    Promotional products have been used for years to advertise businesses at conferences and trade shows all over the world. If you are using this particular aspect of business to promote your company at a conference or trade show, then you are already stepping out ahead of the competition.
  • Matching Advertising Gifts To The Client
    Advertising gifts can be a great way to increase your business by getting your name out to clients and potential clients in a way that they will enjoy and appreciate.
  • Advertising Gifts for the Home
    Advertising gifts are a wonderful tool for showing your customers and clients how much you appreciate their business and their time with your company. Everyone loves to get things for free, and your advertising gifts are no exception, from pens and mugs to mouse mats and coasters for the desk.
  • Choosing Conference Gifts That Make Sense
    Participants in industry conferences often have their own display space for presentations and information handouts. It makes sense to use the opportunity to promote your business and your company where you have a gathering of people in your industry. Conference gifts offer a great way to send your m
  • Saying Thank You With Corporate Gifts
    Everyone loves to be appreciated, and when that thanks is expressed with a gift, you’ll make extra points with the gift recipient. Corporate gifts are often thought of as expensive, one-of-a-kind executive style gifts that your company sends out at holidays, but there’s other levels aswell...
  • 5 Unusual Occasions To Give Corporate Gifts - And Improve Your Bottom Line
    Any sales person will tell you that a large part of sales is in building relationships with people – the people who decide which products and services and companies their business will pay for. Corporate gifts can play a role in helping build those relationships at a number of different points.
  • Choosing Corporate Gifts That Keep Giving Back
    Corporate gift baskets have become de rigueur in doing business these days. If you do marketing, you know that corporate gift baskets are among the most popular thank you and holiday gifts sent out between businesses.
  • Corporate Gifts Offer Great ROI
    How do you make the most of your marketing budget? Any marketer will tell you that the key to getting the most mileage of your finances is to choose activities that offer high ROI value. A corporate gift-giving program offers excellent ROI in many different avenues on the marketing spectrum.
  • Special Events That Call for Promotional Umbrellas
    Promotional umbrellas are a great way to publicize your business, but in some events and cases they can offer special value. If you’re looking for a special way to add some pizzazz to company event, or to market your business, you might consider one of these ideas for using promotional umbrellas.
  • Designing Your Promotional Umbrellas
    Promotional umbrellas can deliver a strong marketing message and make for perfect promotional gifts or corporate items. Aside from the print and design on the umbrella, the very fact of what they are makes a statement. Umbrellas represent protection and tradition.
  • What Are Promotional Products?
    Promotional products are products that are designed with a particular goal or logo in mind to keep the name of your company or event in the eyes and the minds of potential customers and to drive repeat business and new business to you through advertising.
  • Promotional Mugs - They Do The Walking And Talking For You
    Every business wants to be successful. Success comes with great profit, and loyal happy customers. In order to obtain either one, your business needs to advertise effectively. A promotional mug is a great way to do that. You can design a mug with your company name or business logo that is versatile,
  • The Benefits Of A Promotional Mug
    Exposure has to be the biggest benefit of a promotional mug. Your corporate logo or business name are immortalized on a mug that can go anywhere at anytime. It is an easy form of advertising. All you have to do is design a valuable mug that will speak for your business all the time, and get it into
  • How Promotional Items Increase Customer Loyalty
    In general, it’s far easier to keep an existing customer than it is to attract a new one. Cultivating a long-term relationship with your customers is an important part of doing business. After all, it’s your return customers who provide close to 80% of your annual sales and business.
  • The Very Best Promotional Items Ever
    While there’s a lot to be said for being innovative, when it comes to promotional items to advertise your company, some of the old standards are still the best and most popular. If you’re looking for advertising gifts to put your name in front of your customers, sometimes it pays to follow tradition
  • Functional and Fun Promotional Gifts Make You Memorable
    These days, it takes more than a good product to stand out in the marketplace. You have to get the word out there, and make your name one to remember. One way to stand out from the crowd is to use promotional gifts that are both fun and functional.
  • The Top Five Business Gifts Companies Give
    When it comes to marketing and promotions, business gifts companies know what works and what sells. From inexpensive handouts at trade fairs and events, to the top executive gifts and incentives, here are the top five business gifts as defined by some of the most well known business gifts companies
  • Launch a New Product with Promotional Gifts
    One of the most effective ways to launch a new product is to package it with a promotional gift. The something-for-nothing factor is always a great lure to get people to try a new product, and it’s one that is being exploited in a big way by many major manufacturers.


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