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Chris Esposito's Articles in Internet Marketing

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  • What Prevents Most Businesses from Using Ezine Marketing
    Who should be using ezines to market their products or services? Every single business owner in America. So, why do so few do it? The short answer is fear. But, if we can take a deeper look into the problem, we can come up with some easy solutions that will jump start your marketing system.
  • Why Should Customers Trust Your Online Company? Marketing Tips from Owner Builder Loans
    For small businesses, online marketing can be the primary means of finding new customers. But, potential customers have grown more skeptical of online companies as it has become almost too easy for anyone to maintain a website. Use these tips from successful online marketing of owner builder construction loans to design your business's website in such a way to build trust with your customers.
  • Long Web Forms Online: A Marketing Lesson from Owner Builder Construction Loans
    Owner builder construction loans are marketed online using an extremely long, detailed information request form, often consisting of 35 to 50 individual fields. Compare this to the standard short web form with fields just for a client's name and email. Why would you ever want to make the switch to a long web form to sell your product? Let owner builders show you the way.
  • The Smart Way to Use Joint Venture Marketing in an Online World
    Will joint venture marketing work for online marketing? Can you use joint venture practices even if you focus on online marketing? If you do it correctly, you absolutely can. And should. Here are a few tips for joint venture marketing that will drive increased traffic to your websites and generate more online leads.
  • Marketing Diction: Pyschological Triggers from Your Word Choice
    Good sales copy has psychological triggers that influence customers to respond in a certain way. One main type of trigger is your copy's diction, or choice of words. The specific words you use in your sales copy have a major impact on your marketing success rate - and your income. Here is a list of specific terms and concepts that every marketer should understand when writing sales copy.
  • What Makes You Different? Hone Your Unique Selling Proposition (USP) or Perish
    My office works in a very crowded industry. However, we make a lot of money, because we have found a better way to market our services. We stand out from our competitors thanks to our Unique Selling Proposition (USP) within our industry. Without a strong USP, your business will not succeed.
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