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Chris Esposito's Articles

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  • Home Improvement - Owner Builder Style
    Many families who fix up their homes save money by doing some of the labor themselves. In many cases, it would be a waste to hire a general contractor for simple home improvements that you can do yourself. Therefore, people often get this DIY version of home improvement confused with full scale owner builder construction. Knowing the difference will make finding the right financing much easier.
  • What Prevents Most Businesses from Using Ezine Marketing
    Who should be using ezines to market their products or services? Every single business owner in America. So, why do so few do it? The short answer is fear. But, if we can take a deeper look into the problem, we can come up with some easy solutions that will jump start your marketing system.
  • The 8 Benefits of Modular Construction that Every Owner Builder Needs to Know
    Owner builder construction is growing in popularity at a tremendous pace around the country as more and more people look to save money by building their own home. If you are considering being an owner builder to build your next house, then you need to know these 8 benefits of modular construction before you begin.
  • Why Should Customers Trust Your Online Company? Marketing Tips from Owner Builder Loans
    For small businesses, online marketing can be the primary means of finding new customers. But, potential customers have grown more skeptical of online companies as it has become almost too easy for anyone to maintain a website. Use these tips from successful online marketing of owner builder construction loans to design your business's website in such a way to build trust with your customers.
  • Owner Builders: 43 Interview Questions You Need to Ask When Choosing the Right Sub-Contractors
    Owner builders oversee the construction of their new homes, cutting out the costs of a general contractor. To do this, though, owner builders hire and manage their own sub-contractors. Choosing the right subs will make the difference between a successful owner builder construction project and a disaster. Owner builders need to ask these 43 questions when choosing their sub-contractors.
  • Long Web Forms Online: A Marketing Lesson from Owner Builder Construction Loans
    Owner builder construction loans are marketed online using an extremely long, detailed information request form, often consisting of 35 to 50 individual fields. Compare this to the standard short web form with fields just for a client's name and email. Why would you ever want to make the switch to a long web form to sell your product? Let owner builders show you the way.
  • Owner Builder Construction Loans: The Secret to Hiring Good Sub-Contractors
    Owner builder construction loans are for people who want to eliminate the costs of hiring a builder for their new home. Owner builders therefore manage the sub-contractors themselves. When hiring a sub-contractor, you will need a detailed contract to cover the specifics of the job. Owner builders should ensure their contracts include these basic items - or risk spending too much time and money.
  • Building Permits: What Every Owner Builder Needs to Know Immediately
    Your local building department is dedicated to reviewing house plans and issuing permits to build. If you are hiring a general contractor, he or she should be intimately familiar with the local codes and procedures. But, if you are an owner builder, you need to learn all you can from your local permit office as soon as possible. It could change your mind about the land and blueprints you want.
  • The Smart Way to Use Joint Venture Marketing in an Online World
    Will joint venture marketing work for online marketing? Can you use joint venture practices even if you focus on online marketing? If you do it correctly, you absolutely can. And should. Here are a few tips for joint venture marketing that will drive increased traffic to your websites and generate more online leads.
  • The Secret Costs of Choosing Blueprints for Your New Home
    When building a new custom home, either as an owner builder or with a general contractor, you'll need to decide on the right home plans. Do you buy stock blueprints or have them custom designed? Choosing incorrectly can lead to unforeseen construction costs that will blow your budget.
  • Four Email Marketing Tips: Turn Your Tire Kickers Into Eager Buyers
    Whether you're selling owner builder construction loans, collectible stamps, or a lawn care service, you can generate very large numbers of prospects through email marketing. But, you have to do it correctly. Even though you are marketing through email, you still need to build a relationship with your prospect in order to get the sale.
  • How Owner Builders Should Find Land to Build On - The Right Way
    Are you considering building a new home? You'll need to find the right piece of land. But, you probably don't buy land every day. Whether you're hiring a builder, or being an owner builder, finding land is the first step of what may be the biggest purchase of your life. There are many things to consider, and doing it incorrectly will spell disaster for your future home.
  • Marketing Diction: Pyschological Triggers from Your Word Choice
    Good sales copy has psychological triggers that influence customers to respond in a certain way. One main type of trigger is your copy's diction, or choice of words. The specific words you use in your sales copy have a major impact on your marketing success rate - and your income. Here is a list of specific terms and concepts that every marketer should understand when writing sales copy.
  • Universal Design: Home Design to Care for the Entire Family, Not Just the Elderly
    Families across America are looking for improved methods of caring for their elderly members. One solution that has grown in popularity is building your family's home using a method called Universal Design. The beauty of Universal Design is that it not only improves living conditions for older or disabled family members, but also for everyone else in the home.
  • What Makes You Different? Hone Your Unique Selling Proposition (USP) or Perish
    My office works in a very crowded industry. However, we make a lot of money, because we have found a better way to market our services. We stand out from our competitors thanks to our Unique Selling Proposition (USP) within our industry. Without a strong USP, your business will not succeed.
  • Will Email Marketing Campaigns Work for You?
    Most business owners or entrepreneurs will probably tell you that email simply won't work as a marketing tool. And, I must admit that if you are using email campaigns incorrectly, it will be a large waste of time and effort. But, if used correctly email marketing is a highly effective and cost-efficient way to generate new leads as well as stay in contact with previous customers.
  • The Ultimate DIY Project: Owner Builder Construction
    If you enjoy working around the home and doing various DIY projects, then maybe you're ready for the Holy Grail of DIY - building your own home as an owner-builder. By eliminating the costs of a general contractor's overhead, you will save tens of thousands of dollars on your next home. And it's not as labor intensive as you might think.
  • Shopping for an Owner Builder Construction Loan: The Features You Need to Look For Before Building
    It is hard to find construction financing when you want to build your own home as an owner-builder. When looking for the loan that is right for your scenario, make sure you see the big picture and look for the right features in your loan. Otherwise, suffer the consequences.
  • What is an Owner-Builder, Really?
    You've probably already heard the term owner-builder if you've been involved in residential construction in any way. But, there is a lot of misinformation out there about owner-builders. Before deciding if it's right for you, step back a moment and get a firm grasp of what an owner-builder really does.
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