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Free Weekly Search Engine Optimization SEO News

Weekly news about the latest search engine changes, how to get high search engines rankings and tips and tricks for good web design and ethical search engine optimization.

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Your website is the first result on Google? You can do better (and here is how to do it)!
Being ranked on Google's first results page as the first result is a great thing. If you have such a ranking for the right keywords, you will get thousands of targeted visitors. Did you know that your website can rank even higher? Read this article to learn how to do this.
DMOZ is gone and you have to act: how to optimize your Google snippets
Google has stopped using DMOZ for the snippets that are displayed on the search engine result pages. Search result snippets are very important. Your website will get more visitors if your pages have descriptive and relevant search result snippets. Read this article to learn how to influence the snippets that Google uses for your web pages.
Time is precious: things you can avoid when you optimize your website
Time is limited and you cannot do everything when you optimize your web pages. If you focus on the wrong things, you will waste a lot of time and money. There are some things that you can do to make sure that you optimize your website as efficiently as possible.
Update: how many clicks get the results on Google's first results page?
It's important to be listed on Google's first result page. If people cannot find your website in the search results, they won't visit your website. How important exactly is it to be listed on Google's first results page?
SEO case study for the home building industry (including concrete recommendations)
Search engine optimization (SEO) can be difficult and time-consuming if you don't know what to do and where to start. For this reason, we're going to regularly perform SEO case studies for different industries. We show you what we would do to improve the website's rankings on Google using only white-hat methods that are approved by Google.
New in SEOprofiler: Google algorithm updates (and three other things)
The Ranking Monitor is one of the most popular tools in SEOprofiler. We have added several new features that make working with your rankings even easier than before. Read this article to learn more about the new features.
Can you optimize your website for Google RankBrain?
Google's RankBrain system is Google latest signal in Google's ranking algorithm. While good links from other web pages and the content of the web pages are still the most important signals, RankBrain has become an important addition. Can you optimize your website for RankBrain? And if so, how?
More than 850 websites that could link to your website
The Starter Backlinks tool is a curated list of high qualitywebsites that are willing to link to other sites. All links in the tool have a high Link Influence Score (LIS). That means that links from these websites have a positive influence on the linked pages.
How to check your web pages for duplicate content (and improve your rankings at the same time)
Duplicate content is an issue for many webmasters. Although there is no penalty for having duplicate content on your website, Google's ranking algorithms filter duplicate content so that it can look like a penalty. Find out how to avoid duplicat content on your website.
How the loading time of your web pages affects your search engine rankings (and your bottom line)
Google likes fast web pages. According to Google's John Mueller, web pages should load within three seconds or less. Page speed is a factor in Google's ranking algorithm. This article explains how to check the loading time of your web pages.
New in SEOprofiler: how does your website look on different devices?
If you do not know how your website looks on different devices, some customers might get an ugly website. That's not good for your business. For that reason, you should check your website to make sure that your website visitors get the correct design. Fortunately, there's an easy way to test your website without buying multiple devices.
How to use the new Website Audit tool in SEOprofiler
The new Website Audit tool in SEOprofiler offers many powerful features that will help you to get better rankings for your web pages on Google and other search engines. Here's how to use it.
How to use structured data and other technologies to improve the display of your web pages in the search results
Structured data markup and other technologies can help you to get prettier listings on Google's search results pages. For example, pages that contain structured data markup for recipes look like this on Google. SEOprofiler offers many tools that help you with structured data markup and other technologies.
Google prefers HTTPS sites - Are your site security settings correct?
Some time ago, Google announced that they planned to use HTTPS as a ranking signal. Later, Google said they they started indexing HTTPS pages by default. Checking the security settings of your website is easy if you have a SEOprofiler account. Among many other important things, the Website Audit tool in SEOprofiler also checks the security settings of your server. You get a detailed check of the security settings of your website, as well as tips on how to improve these settings.
How does a mobile crawl of your website look like?
Google has been very clear: mobile pages are going to be more important than the desktop versions of your web pages. In the near future, Google's index will be a mobile-first index. Are your pages ready for Google's new index? How doe your web pages look like when they are crawled by a mobile bot?
The great ranking mystery: why your pages don’t rank although everything seems to be okay
You have a great website, it has a great design, it has great content, it contains all of the important keywords, the usability is fine... but: the website does not have good rankings on search engines. Many webmasters experience this problem. Fortunately, there is a way to solve seemingly inexplicable ranking problems.
New in SEOprofiler: the very best SEO website audit tool that you can get
Based on your feedback, and on our long experience as search engine optimization tool developers, we have created a brand new Website Audit tool that will help you to improve your web pages quickly and easily. The new version has been rewritten from scratch. It offers many new features and improvements that enable you to work even more efficiently than before.
How to get on Google's first page by following four rules
A page one listing in Google's search results for the right keyword can lead to a lot of visitors and a lot of sales. That's why so many people want to be on Google's first result page. There are four simple rules that will help you to get your website on Google's first result page. These four rules even work with Google's new machine learning algorithm.
These five things are the key to high rankings on Google
Getting listed on Google's first results page can be very difficult. What exactly will help you to get the results that you want? There are five things that will always help you to get much better rankings than before.
Eight things you can do to avoid website vandalism
If your web pages contain spam, Google might penalize your website and your rankings might drop. In addition, you won't make a good impression on your website visitors if your web pages contain spam. Read this article to learn how to avoid this.
Fewer visitors, more sales. Here's how to do it
Search engine optimization is not about getting as much traffic as possible. It's about getting the right kind of website traffic. Sometimes, less traffic can be better.
Google: how to optimize the crawl budget of your website
In Google's official webmaster blog, Google's Gary Illyes wrote about crawl budgets and how they affect your website. Prioritizing the pages that should be indexed can help you to get high rankings for your more important pages. Two factors influence the crawl budget of a website.
New Google patent: how search engines see entities and what you have to do about it
Recently, Google was granted a patent with the name "Question answering using entity references in unstructured data". The patent is long and full of technical lingo but if offers some insights into how Google finds relevant information on your web pages.
Why spending less on paid search marketing can lead to a better website experience
Paid search marketing is a quick and easy way to get listed on Google and other search engines for the keywords that are related to your business. Unfortunately, paid search marketing is also very expensive. Search engine optimization (SEO) can help you to save money while getting more targeted visitors at the same time.
Are you ready? 2017 is going to be the year of mobile (with instructions for you)
Last year, mobile devices overtook desktop computers as the primary device to access websites. Although desktop searches remained on a very high level on Google, even more people used their mobile phones to search Google. Having a mobile website is no longer an option. It is a necessity. In this article, we'll show you how to prepare your website for this.
Happy Holidays!
During the holiday season more than ever, our thoughts turn gratefully to those who have made our progress possible. It is in this spirit we say, simply but sincerely… Thank you and Best Wishes for the Holiday Season!
2016 year in review, and what's planned for 2017
2016 was an extraordinary year for all SEOprofiler users. It has been a busy and exciting year for us and, without doubt, for you. 2016 was a year full of new features and improvements in SEOprofiler that help you to get more out of your online business.
How SEO and SEM will help your business
Businesses of all sizes can benefit a lot from SEO (search engine optimization) and SEM (search engine marketing, also called paid search marketing). You're leaving a lot of money on the table if you do not use SEO and SEM to promote your business. This article explains how to use SEO and SEM to get more paying customers.
How to work with multi-regional and multilingual sites
If your website serves multiple languages and countries, it can be difficult to make sure that Google and other search engines index your web pages correctly. There are several ways to handle international content.
How your website design influences the rankings of your web pages on Google
Good website design is important. Although there is no perfect website design that guarantees that Google will rank your web pages highly, there are several website design elements that can have a positive influence on the position of your web pages.
What is an outbound link penalty and how can you avoid it?
Did you know that Google can penalize your website if you link to the wrong pages? Your website might be penalized because of some links to other websites, even if you did not add these links intentionally to your site.
Eight things you need to know about Google's 'mobile first' indexing
Some days ago, Google announced that search search engines will be 'mobile first' in the near future. Google's search results will be based on the mobile versions of web pages, including the results that are shown to desktop users. Here are eight things you need to know about Google's 'mobile first' indexing.
Google begins 'mobile first' indexing - what should you do now?
Google announced on the official Google blog that they were starting with mobile first indexing. What does this mean to the rankings of your web pages on Google? What can you do to make sure that your web pages will be found? This article has the answers.
Have your micro-moment: optimize for user intent
Search engine optimization isn't just about getting high rankings on search engines. It's also about reaching customers at the right time. If your website provides the right kind of information at the right time, people are more likely to interact with your website. How should you optimize your web pages to benefit from this?
Four things you can do to get banned on Google
Do you want to get banned on Google? There are several things that you can do to make sure that Google thinks that your website as spam. If you don't want to get banned, you should make sure that you do not do these things.
Insider talk: more about Google's new Penguin algorithm
In a podcast, Google's Gary Illyes revealed more information about Google's latest Penguin algorithm update. Here are the most important statements of Gary Illyes from that podcast.
How to avoid problems with duplicate content
Duplicate content can lead to ranking problems on Google and other search engines. Although there is no duplicate content penalty, your web pages might not rank as well as they could if their content can also be found on other pages.
All you need to know about Google's Penguin 4 algorithm update
Last month, Google released the long-awaited fourth version of the Penguin algorithm. The Penguin algorithm deals with artificial backlinks and their influence on the rankings of their website. What is new in Penguin 4 and how does it affect your website rankings?
WDF? How to find the most relevant keywords on a page.
Are your web pages relevant to the right keywords? Do search engines find the right keywords on your web pages? Which keywords do your competitors consider as important? The new WDF Relevant Keywords Analyzer in SEOprofiler has the answers to these questions.
Can your customers find your website if they search on mobile phones?
More and more people use mobile phones to search Google and other search engines. More than half of searches on Google come from mobile devices. For example, for food and beverage sites, 72% of visits come from mobile sites. If your website does not offer a good experience on mobile phones, you're missing out on a lot of customers.
New in SEOprofiler: more than 800 good links for your site (free tool)
It can be difficult to get good links, especially if you have a new site. What if there was a tool that helped you to get links from good websites as easily as possible? The Starter Backlinks tool in SEOprofiler is such a tool. It helps you to get the links that have a positive influence on the position of your pages.
Find the links that matter: the Top 5 Link Finder tool
Not all links are created equal. Some links have much more influence on the rankings of the linked sites than other links. These links will give your web pages a ranking boost on Google and other search engines. The Top 5 Link Finder tool in SEOprofiler helps you to get these links.
How to survive website downtimes
Website downtime can affect user confidence and user loyalty. It can also have a negative impact on your bottom line. What can you do to avoid downtimes and what should you do when your website is down?
New in SEOprofiler: the Uptime Monitor
We have just added a new tool to SEOprofiler. The new Uptime Monitor in SEOprofiler makes it easy to monitor your websites and servers. It is better than other uptime monitors (see below to learn why) and it is a free addition for SEOprofiler users with a paid plan.
How to find the top ranked pages of your site (and how they influence your website success)
The pages of your website that are ranked on Google are the pages that most visitors of your website see first. Which pages are the top ranked pages of your site? Are these pages a good entry point to your site? The Ranking Monitor in SEOprofiler helps you to locate these pages.
Official Google information: how to migrate from HTTP to HTTPS
Moving your website from HTTP to HTTPS can give your pages a slight ranking boost, and it makes browsing your website more secure. On his Google+ page, Google's Gary Illyes posted information on how to migrate your website from HTTP to HTTPS.
Little work, big results: how to increase your business sales with the new Ranking Monitor
It is great to be listed in the top 10 results on Google. However, it is also difficult to get there. Is it worth the time and efforts? It depends on the keyword.
How to optimize your web pages for high rankings in Google's mobile search results
Having high rankings in Google's mobile search results is very important. mehr als 50% of all searches on Google happen on mobile devices. In addition, Google has a market share of more than 95% on smartphones and tablets. If your website is listed in Google's search results on mobile devices, your website will get many more visitors and potential customers.
Free as in beer: manage your links with the improved Link Manager tool
We have released a new version of the Link Manager in SEOprofiler. The Link Manager is a powerful tool that helps you to keep track of your link building activities. It is available in all SEOprofiler plans, including the free demo version.
New in SEOprofiler: the improved Starter Backlinks tool with 680 great link opportunities
Although Google is continually changing the ranking algorithm, links from other sites remain the most important factor that influences the position of your pages in Google's search results. We all know that it is quite difficult to get backlinks, especially if you have a new site. That's why we have the Starter Backlinks tool in SEOprofiler. The Starter Backlinks tool helps you to get links from good websites that will have a positive influence on the position of your pages. The new version contains more sites, and it offers comprehensive filters.
Why mobile rankings matter (and what you should do to benefit from mobile rankings)
More than half of the searches on Google come from mobile devices. Being listed in Google's mobile search results will have a huge impact on the number of visitors that come to your site.
New in SEOprofiler: the much improved new Ranking Monitor (you’ll love it!)
Daily updates, mobile rankings, faster, more features and lots of improvements: that’s the new Ranking Monitor in SEOprofiler.
SEO: when cheap is not so cheap (and even risky)
Hiring a cheap SEO service provider can be very tempting. Many cash-strapped businesses have to cut costs and a cheap SEO service seems to be a good solution. What could go wrong? Unfortunately, a lot!
First things first: get the SEO basics right
Before you invest your time in optimizing off-page factors such as backlinks and social mentions, you should make sure that the on-page factors of your web pages are correct. On-page optimization is very important if you want to be found for the right search terms.
How to find the right keywords for search engine optimization
The keywords that you choose for your search engine optimization activities are an important factor that influences the success of your campaigns. Which keywords should you choose and how should you use these keywords?
How to deal with yet another Google algorithm change
Google is continually changing the algorithms that they use to rank web pages. Things that worked great in the past can trigger a ranking penalty today. Search engine optimization and technology are always undergoing change and you have to make sure that you do the right things if you do not want to become obsolete tomorrow.
Introducing the new rich snippet and rich cards creator
We have improved the rich snippet creator in our web-based SEO software tool SEOprofiler. The new and updated tool helps you to create JSON-LD markup code that will be used for 'rich snippets' and 'rich cards' on Google's search results pages.
Google: mobile-friendly algorithm boost has rolled out
Google's John Mueller announced on Twitter that the second version of Google's mobile-friendly algorithm update has been rolled out. If your website hasn't been optimized for mobile devices yet, it might be a good time to change this now.
How to use backlink analysis to improve your Google rankings
The backlink structure of your website has a big impact on the rankings of your web pages. It is difficult to obtain backlinks, so it make sense to work as efficiently as possible. Do not waste your time with the wrong backlinks. The time that you invest to build backlinks should return maximum results.
Official: how to rank in Google's local search results
Getting ranked in Google's local search results is very important if your business offers products or services in a particular local area. For the local results, Google uses a different ranking algorithm than for the regular organic results. How can you make sure that your website gets listed in the local results in relevant areas?
Coming soon: the brand new Ranking Monitor with exciting new features
The new version of the popular Ranking Monitor in our web-based Internet marketing tool SEOprofiler is goint to be released soon. The new Ranking Monitor will have new exciting features that will make it even eaSier for you to work with your Google rankings. Unfortunately, the new features will come with a new pricing model.
Google penalizes websites for unnatural links to other sites
Most people know that Google penalizes websites that have unnatural links from other sites. Last week, many webmasters were surprised because their websites were penalized by Google because of unnatural links to other sites.
Official: how Google handles redirects
Google's John Mueller posted an official explanation of how Google handles different URL redirects. Does this affect the rankings of your web pages? Do you have to change anything?
Official: links are an important factor in Google's ranking algorithm
Google's Andrey Lipattsev has confirmed that links are Google's most important ranking factor. Links can have a positive and a negative effect on the rankings of your web pages. This article helps you to get the right links that will help the search engine rankings of your site.
FIGHT! How to use SEO to get the deal.
Website promotion is often a "the winner takes it all" game. That means that the best website will get the deal and all other websites will get nothing, no matter how good they are. Read this article to learn how to be the winner.
How to make your website more trustworthy
Trust is a factor in Google's ranking algorithm. Reputable websites that can be trusted get better rankings than websites of dubious origin. Google does not want to show low quality websites in the search results. Read this article to learn how to create trust.
Google's John Mueller: how Google indexes JavaScript sites
On his Google+ page, Google's John Mueller posted an updated on how Google indexes JavaScript sites and progressive web apps. Here are his recommendations.
How second-tier authority links can improve your Google rankings
High quality links that point to your website are crucial if you want to get high rankings on Google for competitive keywords. Links from reputable high authority sites have the highest influence on the rankings of the linked pages.
Google: AMP websites are now live – do you have to react?
Google announced in its blog that AMP pages now appear in mobile search results. What is AMP, who uses it and do you have to adjust your web pages?
New tool: link prospects and business leads for your business
We have added a new tool to our web-based Internet marketing solution SEOprofiler. The new Domain Finder tool lets you search more than 250 million domain names. Type in a keyword and find thousands of bloggers and business leads in seconds for your target keywords in any niche.
Four steps to succeed with your website promotion campaigns
People who are new to search engine optimization and website promotion often want immediate results. Unfortunately, the competition on the Internet is fierce. Search engine optimization is a marathon. It's not a sprint. If you want to reach the finish line, you have to have to get in shape. If you want to get high rankings on search engines, there are several things that you have to do.
Google: how to move from HTTP to HTTPS
In a post on Google+, Google's John Mueller explained the things that you should do if you are moving your website from HTTP to HTTPS on the same hostname. Read this article to learn how to do it.
Google: it's better if your web pages have valid HTML
Google's John Mueller said in a Google Hangout that it is better to have a website with valid HTML. This video confirmed a shorter statement that John Mueller made the day before.
How to help Googlebot to index your web pages in three steps
Every website owner wants to get as many high rankings on Google as possible. You can lead Google and other search engine bots to the most important pages of your websites. Make sure that irrelevant pages of your site do not clutter the search results and that your important pages get the attention they deserve.
Google has updated the ranking algorithm: all you need to know
Some days ago, Google has updated the core ranking algorithm. What does this mean for your website rankings and what do you have to do to make sure that your web pages get high rankings?
Get ready for 2016: how to check your web pages
Are you dissatisfied with the performance of your website? Maybe it's time to take another close look at your web pages to make sure that they will perform better in 2016. Sometimes, it is necessary to step back and take a neutral look on your website. Look at your website with the eyes of an uninterested third party and you might see things that you can improve.
Are the tweets about your company positive, negative, or neutral?
Chances are that people are talking about your company and your products on Twitter. Are their comments positive, negative, or neutral? The Social Network Monitor in our web-based Internet marketing tool SEOprofiler helps you to to react quickly to customer comments.

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