What Is Bing.com?

Well, Bing.com is official; Microsoft has made another update to Live.com product line, but this time they dumped the old and implemented a new. Live.com as you might know it is gone and Bing.com is its replacement. So, what is Bing.com?

Bing.com appears to be Microsoft’s solution to a more universal and user friendly search platform. I have never been a big follower of the Microsoft online search products such as MSN and LIVE, mainly because I found them to be a little elementary when compared to Google search and Yahoo search. On top of that, they like to change algorithms making the life of an SEO a little harder; just when you think your one step ahead in achieving top placement they your rankings drop for no reason.

Putting that aside, I have never been overly distressed as the level of traffic produced from Microsoft search platforms is limited when compared to Google. In other words, I don't even try to optimize for MSN/Live anymore (personal opinion).

So lets dig down a little deeper into what is Bing.com Bing.com has now replaced Live.com, Live.com is now thing of the past. Keep in mind that Live.com come search features fed of MSN.com; basically one search engine with two different names. The new Bing.com appears to provide a wider range of search services by cross analyzing data per the searches query and providing the most useful information (or so they say); fundamentally a type of universal/blended search.

A quick example; if you were to perform a search query to define a word or phrase related to weather, Bing.com’s ‘rich media’ and structured data will also provide weather forecast results in your results page. What this means is that Microsoft is jumping into the universal/blended search game by following the footsteps of Google and Yahoo through Bing.com If I were to go to Google and search for ‘Batman’, I will get YouTube videos and other media relating to Batman by means of universal/blended search. All of which in geared to enhance the users experience.

What is Bing.com’s take on SERP features? Well, they have decided to include a preview feature which allows a user to preview a portion a results page site without actually visiting the site. I found this to be quite helpful when searching for information. Bing.com is stating that they provide ‘Best Match” results in delivering highly relevant information, which I am investigating a little further.

Assuming that like Live.com, Bing.com will piggy-back on MSN.com search algorithms, the results will remain a little more fine tuned towards content relevancy. I say this because I performed a quick search on a recent article I published and searched for the key phrase on both Bing.com and Google. On Google my page could be found on the second page of Google SERP and on Bing.com my page was found on page one in the second position. Not bad for a new page with no site authority and linking. Bad news is that I doubt it will provide ample traffic levels as overall search usage on MSN/LIVE/Bing in minimal.

What I am most interested in is that Bing.com has set up a webmaster and developer section. Here you can submit your business listing, product information, site URL’s, videos and more. Since Bing.com has not even been online for two weeks, I still have a ton of research to perform. www.bing.com/webmaster

At this point I can only hope that Microsoft has developed a winner; however I remain slightly suspicious as they do not have the greatest track record in my opinion. For all we know Bing.com may ride into the sunset just as fast as Cuil.com! You remember Cuil.com right? LOL

Anyway, what is Bing.com? Long story short, Bing.com is Microsoft’s newest attempt in providing universal and blended search to its users.

To read more about Bing, SEO and online marketing please visit: http:/shockwaveprofits.com/online-marketing-solutions/seo/what-is-bing/

So what is bing.com? With all those TV commercials and online ads is Bing.com and will Bing.com live up to expectations. You may be more surprised than you thought when you learn what Bing.com is.

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