The Best SEO to Target Globally and Locally

A free article on Site Promotion

By: Macit Webmaster

The Big Three Search Engines: GYM
Talking about search engines, there is an interesting aphorism that says like fitness freaks go to the gym to keep themselves healthy, it is essential for Web business owners and marketers need to visit GYM - Google (G), Yahoo! (Y) and MSN (M) - to ensure that their businesses are on the right track and flourish. While there are several search engines on the Internet, Google, Yahoo! and MSN are arguably among the best and handle over 90 per cent of all Web searches across the globe, especially in Australia.

Market Share: Global and Australia
A study conducted by Macquarie IT, an international search analyst, as many as 97 per cent of the Internet users employ these three major search engines while looking for something on the World Wide Web. Dissecting the global market share of these three search engines, the critique reports that while Google leads with 65 per cent, Yahoo!7 commands 17 per cent and NineMSN stands third with 15 per cent. Another report by Hitwise in Australia says that Google alone commands over 90 per cent of the search engine market share!

The primary objective of any search engine is to make the most pertinent results available to searchers on the Internet. It is interesting to note that all the search engines closely guard their modus operandi as well as the algorithms and modify them periodically with new techniques and trends. On the other hand, the SEO experts continually research the functioning of these search engines and try different permutations and combinations to unearth the search engines’ secrets and keep them abreast with the latest changes.

To achieve the best results, Web business owners and marketers need to have healthier and accepted search page results on all search engines. Each search engine has different algorithms, systems and configuration and hence, to achieve effective results, the search engine marketers need to keep in view how the spiders of different search engine function while planning their online marketing policies. It is important that the marketers are able to successfully influence the dissimilarities and similarities of the different search engines.

Key Divergences in GYM
Google Algorithm: Google’s algorithms (set of rules for computerised calculation to decide the rank of a Web page) are inimitable and are effective when its spiders examine any Web page. Among several other things, these spiders generally give importance to a website’s age, theme, and link value as well as keyword density on the Web pages. In fact, Google also fines the websites for copying content and keyword spamming.
In order to achieve continuous healthy results, it is important that the search engine marketers follow the parameters laid down by the Google webmasters as one must remember that its spiders are more intelligent and skilled than you can be or think of. At the same time, you need to keep in mind that the Google search engine is used by serious, advanced as well as wealthy Internet surfers.

Google’s pay per click (PPC) ad programme is known as AdWords and it offers the users to spell out the utmost price for each click they wish to shell out for each keyword enabling them to work out a financial plan every day. The value and Ad scores of a website is important while advertising through Google as the search engine permits a lesser charge per click to advertisers having superior quality and Ad scores.

Yahoo!7 Algorithm: Although a major search engine, Yahoo!7 is debatably much inferior to Google, but is accorded weight when it comes to uncommon topic links in websites. Incidentally, in case of Google, such strategies would earn a negative page rank. Yahoo!7, however, offers a paid inclusion programme to new websites as the marketers can put in or optimise the information collected by them in exchange of a fixed cost for every click. In fact, new websites may incorporate this system to make their website ranking to seem to be normal.

Yahoo! is rich in content and hence, they are likely to give more weight to e-commerce news apart from content-based websites and it is identified as a fine search engine for keywords such as ‘how to’. Yahoo!7, however, does not attach much importance to the age of a website and that's why it is a good place for newer sites to obtain enhanced results and flourish. It may be noted here that Yahoo!7 is more popular among the elder folks and in the shopping types.
When it comes to the PPC programme, Yahoo!7 exploits the Yahoo Search Marketing that facilitates the users to spell out their daily spending as well as the highest price for each click. However, the Yahoo Search Marketing too evaluates a website’s click through value while ranking an Ad.

NineMSN Algorithm:
Compared to Google and Yahoo!7, NineMSN is a newer search engine marketing vehicle and is called Live.com. In Australia is it christened as Live.com.au. Incidentally, this search engine has its own pros and cons. While it seems to give importance to content on a Web page and business websites, it also appears to have immense problems in deciding on the genuineness of a website’s links. Interestingly, it has been seen that new sites that are yet to get a page rank either in Google or Yahoo!, have hastily attained high page ranks in MSN, despite the fact that the search engine modifies it algorithms fast enough.

While MSN reportedly responds to search engine queries better than Yahoo!7, it accords more importance to a Web page tile and its content. As mentioned earlier, MSN does not appear to give much importance to the age of a website. Nevertheless, aged persons as well as experienced users give preference to NineMSN owing to its searches in the shopping arena. Here it is important to note that in Australia, NineMSN PPC programme is still not independent and presently uses the services of Yahoo! Search Marketing.

Summing Up:
Having established that GoogleAustralia is far ahead of its competitors in the search engine market, it may be noted that the search engine’s catalogue on the search pages is as a rule rigorous. Hence, it is advisable to adhere to their varying algorithms since they also ensure a higher page rank in other search engines. In fact, all the three top search engines illustrate native Australian content Web pages for explicit enquiries. Therefore, it would be an intelligent move to include native content for advanced Australia-specific searches on the Internet.

For instance, restaurant websites may include their locations, like Melbourne, Sidney etc for more effective results.
Here is a word of advice. The Web marketers should utilise the Google Australia analytics service that is available free of cost to trail their traffic leaning and, if required, change their content and location according to the requirements of the Web audience. We, at Macquarie IT, continuously track the varying procedures of these search engine spiders. Therefore, we are better positioned to examine your business version, demographics, give importance to your business ambitions and help you to attain higher ROI on your Web business by effectively resolving the Web traffic trends. We ensure that you achieve much more from your Web advertising dollars.