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Does Your Landscaping Company Need Magnetic Signage?

By: Daiv Russell

If you're a landscaper, chances are, you need all the new business you can get. Even your best customers change jobs, move, or disappear for a number of reasons. You need to constantly bring on new customers to replace those who leave - even when you're the best landscaping there is. It's not enough to do a great job -- you must figure out a way for potential customers to understand that you're a great landscaper and how to contact you. One of the best ways to handle this marketing/advertising need is to pick up a set of magnetic signs.

Take a second to learn how magnetic signs can get customers calling you, and picture your landscaping company reaping the rewards:

1. Your magnetic vehicle signs will generate immediate response. There's no need to wait for printing and distribution like with other advertising. With a carefully constructed marketing message, you'll get calls immediately. A number of my clients have received calls from people driving right next to them to see if they could schedule a time for a bid.
You can't get much faster than that! The magnetic signs absolutely bring in the customers and they will pay you back time and time again.

2. When a next-door neighbor sees your sign, they believe you're trustworthy. Since someone they trust has already hired you, they'll just work directly with you and save time. Quite a few of my clients have ended up getting asked to come across the street to give an estimate while they're in the middle of delivering an estimate to their neighbor.

3. Magnetic signs are a one time expense. After you have your magnetic truck signs , they're yours forever. Unlike a lot of other advertising, there’s no monthly payment to keep bringing in new customers. Simply by doing the driving you already do or keeping your truck parked in a good location, you are getting your name out to who are most likely to use your services.

4. The signs are removable. Nowadays, neighborhood associations limit the kind of ads allowed in their neighborhood. Since you can take the magnetic signage easily - you taken care of the problem in a jiffy. Just peel off your magnetic sign from your truck, and you're good to go.

5. With attractive and eye-catching magnetic signs, you stand out from the others and have your message noticed. The key to making this work is paying enough attention to the layout of your truck's magnetic sign. You need to work with a sign maker who will partner with you to create a powerful marketing message. You are an expert at landscaping, and you deserve to partner with a sign maker who is an expert at getting you more business. Request and review a proof before your signs are finished.

6. Your signs are easy-to-care for and last a long time. Simply follow the directions your sign maker provides. Every two months or so, the magnetic vehicle signs need to be removed, cleaned with warm soapy water, and then air-dried. Some of my clients have had magnetic signs for years that look as great as they did when they were made.

7. This is a great, super-affordable, customer-getting tool. Magnetic signs are so much more affordable than nearly every other form of advertising. The cost of a set of magnetic truck signs will only come to about $80 - that's a lot less than yellow pages or newspaper advertising.

Imagine the possibilities: since magnetic signs are so cost-effective, with the support of your friends and family, you could have a fleet of cars all around your town advertising your landscaping business and phone number. That would bring in so much business you might need to expand just to keep up with the demand.

Before you pay one red cent on your magnetic truck signage, though, you have to realize that not all magnetic vehicle signs or sign companies are alike. You need to read the consumer advisory bulletin available on http://www.magnetic-signs.info prior to selecting a magnetic sign maker. You'll save yourself a great deal of effort, money, and pain.

If you run a landscaping company, chances are, you need all the new business you can get. Customers move, change jobs, and disappear for all sorts of reasons. You constantly have to bring on new customers to make up for those who leave - even when you're doing everything right. It's not enough to be the best landscaping company -- you must determine a means for potential customers to realize that you run a great landscaping company service and how to contact you. Will magnetic truck signs help or hurt?

Information about the Author:

Daiv Russell is a small business marketing consultant with Envision Web Promotion specializing in small business marketing and internet marketing. Visit our site to get your free report on how to transform your landscaping company website from dumb as an ox into a cash cow.

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