Dental Marketing On-Line: Ed O Keefe Talks About Getting On Top In The Business

A free article on Marketing

By: Darcy Juarez

As a dental marketing consultant, I have come to a conclusion that all that matters in on-line dental marketing is the development and growth of your dental website. By development and growth, I mean getting more and more traffic into your own website and at the same time getting more and more dental patients as well. You need to know the stuff that can help you “beef-up” your own website. Aside from this, everything else is just details in dental marketing.

The Formula For Success!

I have come up with a simple yet special formula to have you on a winning side. If you want to make your life easier and enjoy seeing more and more patients from your on-line dental marketing, take note of this formula: T + C = Cash.

T is for “Traffic”!

T stands for “Traffic”. So what do I mean by the word traffic here in dental marketing? It means the rate on how many people are coming in to your web page everyday as they use the Internet. But bear in mind that I did not use the word “hits”, rather, I made use of the word “people”. These are passionate, enthusiastic and good people who are seeking out the dental professional that they would like to conduct business with. And that is why your web page is built and presented in a way that it gives and satisfies what they want. Your web page must communicate with them in a way that it makes it easy for them to choose you as their own dentist! Then in here, this is where the second part of the equation comes in.

C is for “Conversion”!

C stands for “Conversion”. What do I mean by “conversion”? It means that the people visiting your website (or visitors if you may) becomes your patient. So you “convert” people from visitors to patients. In on-line dental marketing, this is what you would really want, right? You need to know how to structure your own website to get people to enter their name and information, then actually call your office and officially become your patient! If you can't get people to be your patient through your website, then what you have is a website just sitting out there gathering nothing but Cyber Dust! Now let me expound more on this conversion stuff. Let's say you are currently getting 100 visitors a month, and you are only getting three new patients from those visits (which can be considered as a 3% conversion ratio). This rate can be improved. If each patient is worth $900 (within a 6 month period), then you are adding $2700 in cash to your practice (take note this does not include the referrals yet!) So, we start by improving your traffic and get it up to over 300 visitors a month. Then we boost your conversion to around 5%. Immediately, you go from getting 3 new patients a month to now getting 15 new patients a month. Let's say your average new patient value stays the same ( at $900). So, $900 x 15 new patients = $13,500. Isn't that great? And an increase of $10,800 a month ( that is the difference between getting 15 new patients and 3 new patients a month: $13,500 - $2,700 = $10,800). Multiply that increase by twelve months, and it will give you an amazing $129,600! Not bad, right?

So again, in order to become highly successful in the business of on-line dental marketing, just follow the equation: T+C=Cash. Find ways to build and improve your web page in a manner that it would increase the people visiting your own site, and convert these visitors into your own patients!

Information about the Author:

I, Ed O' Keefe, would like to invite you to log on to our website, www.dentistprofits.com and get a free CD and Book titled, “The Underground Secrets Of Attracting High Quality New Patients Who Pay, Stay, and Refer!”.

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