A guide for SEO before your Web Design

A free article on Web Design

By: Michiel Van Kets

The internet is a huge marketplace to sell your products and services and many businesses have become flourishing from going online. Web users carry out a search online by choosing Google, MSN or Yahoo! and entering the item name in the search box. If you do it yourself, thousands of web pages associated with your search will come to display however, most users won’t bother to look beyond the first couple of pages.
Search engine optimisation (SEO) is a serie of methods that can optimize your website in order to gain high ranking in search engines. Knowing some SEO tips will be able to help you achieve your website is seen by a large number of targeted users.

Selecting target keywords is one of the mostvital choices you will make. Go to google.com and choose the keywords you plan to use. The results are the current top ranking websites, and your competition. Take a good look at the top websites to spot the reasons they are listed in the top results. Look at their designs and take notes on what look good and the areas that could be improved. Is their website clear and concise? When designing your website use these knowledge to make your site even better.

If your website is an information service offering details on airlines, there is no point selecting ‘airlines’ as your target keywords. This will just result in millions of results and your website will be vanished amongst them all. Try to narrow the search down by finding a niche. For example, if your site offers information on domestic airlines only, perhaps select ‘domestic airlines Phuket’ as your target keywords. The keyword ‘airlines’ is still included but the search should neat down a lot of the competition.

Once you have decided upon your keywords, type it into Google between quotation marks. If the search shows over 10 thousand results, competition is very hard and you should try an alternative until you find one that shows less competition. This method can steal a lot of time; for a faster alternative get yourself a keyword tool and perform the search automatically.

Your domain name should be connected to your keywords. For example, you could use domesticairlinesphuket.com using the previous example on airlines. Take your time over the keywords and domain name as they are a vital part of ranking high in the search engines.

Once the domain name and target keywords have been decided upon, the site needs to be optimized with a title and description. Keep the title short and include your main keyword in it. The meta description should also contain your main keyword once or twice and be a brief explanation of the site itself. Use your main keyword in the text of your web page a couple of times at the top of the page and again near the bottom. Ensure the keywords fit into the text and it reads well as this will provide the visitor a good impression of the site and satisfy the search engine spiders.

Search engines will grant your website a higher status if it sees it as relevant. How it judges sites relevance is by looking at its text content, the amount of times its target keywords come into view in text on the web page and by the varying ways it appears.
Link strategy is also essential for the success of your site. The search engines rank your website according to the number of relevant web pages you link to and link to you. It also looks at which pages on each site are being linked, what is incorporated in the incoming and outgoing links and where on the page the links are placed. Make sure you submit your website to the main search engines and major directories as otherwise they will have no record of you and your site will never be found!

Soap Media plan, develop and manage web design and development projects and provide search engine marketing strategies that can be tailored to your online business. They use a combination of creative and technical skills with a high understanding of marketing, usability and business analytics, to develop a company’s visibility, increase awareness of a company brand perception and improve sales. They deal in search engine optimization, pay per click marketing and a range of internet marketing strategies that can point potential consumers towards your online website.

Following SEO tips can boost your website on the very first page of Google and other key search engines, guaranteeing it will be viewed by thousands of prospective shoppers.
Ensure your website is easy to use with appealing and relevant content as these are the deciding aspects as to whether website users remain on your site and look further than the home page, or lose interest and turn their attention elsewhere.
Check out SEO tips today and make your website a success.

Information about the Author:

Michiel Van Kets provides articles for Markerle Davis who is the owner of Soap Madia. The website offers information about pay per click management and tips on how to do professional web design.

Web Design Articles: http://www.article-buzz.com

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